STRATEGI MANAJEMEN OLAHRAGA ARUNG JERAM DALAM MENINGKATKAN MINAT PARIWISATA DI LUKUP BADAK ACEH TENGAH

Abstract

Management strategies in an effort to increase tourist interest in the Aceh Tengah rhino area are one of the important things in increasing the interest of visiting tourists. Marketing efforts at the arung jeram gayo rafting tourist attraction are only carried out by the management. The aim of this research is to find out management strategies in an effort to increase tourist interest. who visited the Lukup badak whitewater rafting in Aceh tengah. This type of research is descriptive qualitative. This research was conducted at the planned location, namely the Alam gayo Tourism Cooperative Office. This research was conducted on 11 October 2023. The data source comes from test instruments by the chairman of the Gayo Natural Tourism Cooperative, the secretary of the Alam Gayo Tourism Cooperative and the manager of the Alam Gayo Tourism Cooperative. Data analysis uses qualitative methods and data validation uses experts in the field. Data collection uses interview observation data and documentation. The results of this research are based on the problem formulation to find out what the management strategy for white water rafting is in an effort to increase tourism in Lukup badak, Aceh tengah.